Makati: A short introduction
Located in the southern portion of the National Capital Region (NCR), Makati’s population is estimated to be 550,392, distributed within 27.36 sq. km. Hosting the corporate headquarters of 40% of the top 1000 businesses in the Philippines, Makati earned P8.4 billion in 2007, cementing its reputation as the business and financial capital of the Philippines.
Because of its huge income, it registers billions of pesos in surplus (every year) despite huge pro poor expenditures. Makati’s public schools are entirely provided with adequate physical infrastructures, teaching materials, school uniforms, food and mineral water. Its citizens are provided with highly subsidized health care through its health centers and (the newly constructed and well equipped) city hospital. Makati’s elderly are given cash gifts, free entrances to the city’s world class movie houses, free birthday and wedding anniversary cakes, etc.
Because of its resident’s higher income relative to the rest of the country, it is no wonder that a number of shopping centers and establishments catering to individual consumers fill the city. Makati has close to 63,000 establishments in close proximity to all the banks, 261 of which have their head offices in the city.
Consumers from all over Metro Manila mainly comes to Makati when in need of mid to high end products and service. Its huge malls and department stores have thousands and thousands of products, making it a one stop destination for almost everyone. Makati’s most popular consumer destinations are the Powerplant, Greenbelt, 6750 and Rustan’s department stores for high end products and services and the Glorietta, Waltermart, Cash & Carry, SM Makati, Makro, Makati Cinema Square, Landmark, Shopwise, Puregold, Park Square and Guadalupe Commercial Center for products and services that ranges from mid to high end.







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