suggested retail price

In the Philippines, The Suggested Retail Price Is More Than A Suggestion

In the Philippines, The Suggested Retail Price Is More Than A Suggestion

Browsing the net using the search terms “Suggested Retail Price (SRP)”, I found out that in most countries, SRP is used by manufacturers to prevent retailers from selling at cheaper prices. This is done to thwart big sellers from driving their smaller competitors out of business. But in the Philippines, the reverse is more applicable….