Online gaming publisher, Level Up!, hosted the Crazy Kart Drift Invitational to promote Crazy Kart, an online kart racing game which features challenging race maps and racing karts with designs that can be customized and performance that can be modified. The game also boasts of colorful avatar drivers with different personalities.
The “Crazy kart Drift Invitational” competition gave gamers a preview of how exciting playing Crazy Kart can be. We're all about experience and this event provides an understanding of how it is in the game and in real life, states Jeff Paulino, Crazy Kart Brand Manager. In the game, you can't win if you don't know how to drift, he adds. But he was quick to clarify that Crazy Kart is very easy to play. It's a racing game that can be enjoyed by all ages, he assures. The best part is that you don't play against the computer, you actually play with other people and it doesn't matter at which part of the country or even the world they are in, injects Jane Cruz-Walker, President and CEO of Level Up!
The game also gives players the option to race home-grown vehicles such as the jeepney and the owner. Eventually, choices for in-game race locations will also include famous Philippine destinations. Localizing Crazy Kart is our way of showing how proud we are to be Pinoy, beams Paulino.
The Crazy Kart Drift Invitational gathered drift enthusiasts who performed rubber burning ballet at the open grounds of Mall of Asia. The event program's team of anchors was top-billed by the country's first female drifter, Pia Boren together with DJ Tom Alvarez and Nathan J. The inconsistent weather made the competition very challenging. At the end of the day, Joema Montaner who drove a Toyota Corona was hailed champion. Dan Javier in a Nissan S13 landed second place and Audel Sison in a PLDT-Nissan Skyline drift car clinched third. The board of judges included race car driver Gaby De La Merced, Crazy Kart's brand ambassador.
Part of the day's festivities included the launch of Crazy Kart's in-real-life drift car driven by three-time Lateral-D Champion Alex Perex. Lucky members of the audience enjoyed a ride around the track with Alex aboard the car created by Atoy Llave of A-TOY Bodykits.
The event, produced by Burnt Rubber Productions was also supported by PLDTmyDSL and Motul.