Reema Chanco Supports Animal Rights

“I volunteered to help because I like working for charities and it’s not every day that I get the chance to do something like this”.

Reema Chanco is more than a pretty face, popular television host and celebrity athlete, she also is a supporter of various charities. She loves doing things for a cause and yesterday provided a good opportunity to do just that. She volunteered to serve fine Italian yogurt as September’s celebrity waitress in a charity event.

An upscale yogurt company called The White Hat donates 50% of a day’s revenue (every month) to the celebrity server’s chosen charity. For the month of September, the chosen institution is the Philippine Animal Welfare Society (PAWS), a 54-year-old institution that currently accommodates over a hundred cats and dogs rescued from abandonment and cruelty.

With the help of The White Hat’s store staff, Reema mastered various yogurt preparations, gamely served, chatted with customers and posed for photos until the store’s closing time. All that, while raising funds for a cause that is very close to her heart.

It was a day well spent for both Reema, who chose to utilize a supposed rest day for charity, and The White Hat who generously donated a day’s income to a good cause. By the way, The White Hat officially declares that there is no “Melanine (Melamine)” in their yogurt.


How do you like Reema Chanco to serve you fine Italian Yogurt?

The White Hat and Reema Chanco work together for CHARITY

On September 27, 2008 (Saturday), customers who visit THE WHITE HAT at the MALL OF ASIA will get a Triple Treat. First, upon their purchase, they get to enjoy a cup of super delicious and healthy Italian frozen yogurt. Second, they will be personally served by celebrity-host, NIKE athlete, and animal advocate REEMA CHANCO. And Third, their purchase will help support the Philippine Animal Welfare Society (PAWS).

This is the second charity event hosted by THE WHITE HAT as part of its social responsibility program called CELEBRITY-FOR-CHARITY.

“Our company cares very much about our customers. We make sure that we serve the best –tasting yogurt from Italy made from fresh milk in a clean hygienic environment. Our yogurt is guaranteed to have live active yogurt cultures (called Probiotics) which promote health. We also give our customers a selection of more than 21 healthy premium toppings. And then, we try to give back to the community by inviting celebrities who volunteer to wear our uniform and serve customers, for which we donate 50% of the day's proceeds to their favourite charity. It's great fun for the celebrity & fun for our loyal customers. It's a great feeling to know that you are helping others at the same time. Plus, I love this event because I'm also a dog-lover, having 3 dogs at home” said Eric Chao, marketing manager of THE WHITE HAT.

Reema Chanco will be your celebrity waitress to promote animal welfareReema Chanco is a familiar face on TV. Not only is she a NIKE athlete, she recently hosted the Beijing Olympics coverage on Solar Sports and is one of the hosts of 3R, a popular women empowerment program on TV5. Active in sports and passionate about animals, REEMA and her two dogs, Sasha & Sophie, have been supporting PAWS for several years already.

The Philippine Animal Welfare Society (PAWS) was founded in 1954 and have already made great strides in pursuance of their mission to prevent suffering in animals and to promote a society based on humane principles. The PAWS Animal Rehabilitation Center (PARC) houses over 100 dogs and cats rescued from cruelty and neglect. The facility is solely dependent on donations and fund-raising activities such as this to keep it running.

So if you love to eat healthy, drop by THE WHITE HAT at the Mall of Asia on September 27 and help make a difference in the lives of the animals in the PAWS Shelter.

The White Hat and MIGUEL ESCUETA work together for CHARITY

August 24, 2008 promises to be a SUNDAY that will be memorable for customers who visit THE WHITE HAT at the MALL OF ASIA. Because on that day, rising-star singer MIGUEL ESCUETA is all set to showcase his talents NOT in singing or playing the guitar, but in SERVING CUSTOMERS. In a symbolic example of “serving others”, MIGUEL will wear a special WHITE HAT apron and cap and stand behind the counter to serve all guests with their chosen toppings. He does this voluntarily to contribute to his beloved foundation, I AM STRONG.

– a new store that has now become widely known for its super delicious authentic Italian frozen yogurt has pledged to donate 50% of the entire day's sales to the I AM STRONG foundation. It's in line with the company's goal to be socially responsible. “We have a program called CELEBRITY FOR CHARITY. Once a month, we invite a celebrity to be our guest server. We then donate 50% of the day's proceeds to their favorite charity. It's fun for the celebrity, fun for our loyal customers, and it's a great feeling to know that you are helping others at the same time, “ said Eric Chao, marketing manager of THE WHITE HAT.

I AM STRONG is an NGO that helps our youth to become responsible adults. They conduct nationwide training to inculcate important values such as being TRUSTWORTHY, RESPECTFUL, doing NOBLE deeds, being STEADFAST in times of crisis, OPEN-MINDED, and being GUTSY enough to face challenges.

So people, take this opportunity to hit two birds with one stone. Buy a cup of this delicious yogurt and help our youth at the same time. Its a deal that can't be beat…. or we'll eat our HATS!”